Last weekend kicked off the New Year with a flurry of cupcakes, flower petals, and fashion at the Seattle Wedding Show. As always, we had our little booth, and Ken and I loved meeting with so many newly engaged couples. We have already started booking up for 2012 and 2013, which makes us excited and grateful for the amazing support of the wedding community.
For me, the Wedding Show is also an opportunity to reflect and examine our business, our creativity, and our relationships. I'm always blown away by the level of effort and creativity I see displayed in the booths, and it gives me a little kick to get moving and decide what we will do differently this year. Where can we improve? What will keep us unique? How can we better connect with our couples?
Although I don't subscribe to New Year's Resolutions, I do embrace the start of the year as a time to dream, brainstorm, and create ideas that make us leap out of bed. We have many great things happening - a complete remodel of the Azzura website, the launch of a new book series, and so much more - that I am looking forward to sharing with you in 2012. :)
In the spirit of sharing inspiration, I wanted to share some of my favorite booths from the Wedding Show - enjoy!
Our twist on our booth this year was to change all the prints between the first and second days of the show, to give two different 'looks' and showcase some of our latest work. It was a lot of work, but totally worth it.
I was captivated by this display at Celebrity Cake Studio, inspired by peacocks. From the sugar-feathers crowning the cupcakes to the colorful plumes on the cake, it was both clever and beautiful.
Another one of my favorite booths won the "Best Booth Award," and I'm sure it was due to the combination of succulent food by Herban Feast and the subtle genius of the decor provided by Bella Signature Design.
Lindeman Weddings was awarded the "Best Booth Award" of the smaller booths, and I adored the Chanel-inspired look of elegance to her design. The ebony chandeliers were the perfect touch.
The People's Cake also caught my eye with the most intricate detailing imaginable on their confections. Every piece of their displays were completely edible, and the artist in me was floored at the creativity. The cake on the left was inspired by the bride's wedding gown, and I'm still in disbelief that the cake on the right is a cake. Yum!
Last but not least, I loved the gentle color palette from the Twelve Baskets Catering booth. I usually gravitate towards bright colors, but the mix of hues were so fresh and playful that they drew me in from the moment I saw them.
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Looking for something fun to do this weekend? Join us on Sunday for the "Weddings in Woodinville" wine tour! Seven of our favorite venues will be featured, as well as over 100 wedding professionals. “Weddings in Woodinville” was voted one of the Top Wedding Shows in Seattle for the past 2 years, and we are hoping to make this year the best yet! Azzura was chosen as the featured photographer for the Columbia Winery, so while on the tour be sure to swing by our booth and say "hi".
